Pinterest QR Code
Free Pinterest QR Code Generator
Encode any pinterest.com/yourhandle URL (profile, board, or specific pin) into a QR that opens the Pinterest app on iPhone or Android, or the web view as fallback.
Quick answer
A Pinterest QR code encodes any pinterest.com link such as a profile, board, or single pin, that opens the Pinterest app on iPhone or Android, or the web view as fallback. To make one, paste the Pinterest URL, add your colors and logo, and download a free PNG, with SVG and PDF on the paid plans. No watermark.
Your QR code will appear here
About Pinterest QR Codes
Pinterest is the only major social platform where users actively want to be sent off-platform. The entire UX is built around saving ideas for later use. That makes Pinterest QRs different from every other social QR: the goal isn't a like or a follow, it's a save. A save is a high-intent signal that the user wants to come back to your content later, often at the moment of purchase.
Encode any pinterest.com URL, your profile (pinterest.com/yourhandle), a board (pinterest.com/yourhandle/board-name), or a specific pin (pinterest.com/pin/...), into a QR with EZQR and the scanner's phone deep-links into the Pinterest app if installed, or opens the mobile web view at pinterest.com if not. Pinterest's own scannable code is the Pincode™, a circular format that is not a QR code at all, Pinterest's help centre says that when someone sees it, "they'll use Pinterest Lens to scan it". Lens is the scanner inside the Pinterest app; the Pincode is the code. A phone camera has nothing to read, so a Pincode belongs where the audience is already in Pinterest, not on packaging.
EZQR generates Pinterest QRs free with no watermark, no signup, no expiration. Static codes encode the URL directly. For interior designers, food brands, and DIY merchants where the inspiration board changes seasonally, use a dynamic QR on the $5/mo Lite plan, repoint at the new board from the dashboard without reprinting packaging or lookbooks.
Walkthrough
How to Create a Pinterest QR Code
Copy the right Pinterest URL
In Pinterest, tap ... → Send → Copy Link for a pin, board, or profile. URL format:
pinterest.com/yourhandlefor profile,pinterest.com/yourhandle/board-namefor a board,pinterest.com/pin/...for a specific pin. Use the full URL, not a shortened share link.For inspiration use cases, link to a board
Pin-level URLs are best for product-launch QRs tied to a specific styled image. Board URLs are best for inspiration use cases (mood boards, recipe collections, outfit grids) where the scanner saves multiple pins from one scan.
Don't use a Pincode for external print
A Pincode™ is Pinterest's own circular code, and Pinterest documents it as something people scan with Pinterest Lens inside the app. It is not a QR code, so a phone camera cannot read it on packaging, a lookbook or signage. A standard URL QR works on every phone camera.
Customize and download
Brand colors that match your aesthetic (Pinterest skews fashion, food, home: design-driven brands). Logo under 20% area, contrast above 4:1. PNG for digital, SVG for print at scale (lookbooks, packaging, product hang-tags), PDF for the print shop.
Test on iPhone and Android both
Scan from an iPhone with Pinterest installed. Verify it deep-links into the app. Scan from an Android without the app. Verify the mobile browser opens
pinterest.comcleanly with the board or pin visible. Both paths must work.
Pinterest QR Code FAQ
Common questions about generating, printing, and deploying these codes.
Does the QR code open the Pinterest app?
If the Pinterest app is installed, the URL deep-links directly into the app at your profile, board, or pin with the Save button visible. If Pinterest isn't installed, the URL opens in the mobile browser at pinterest.com, which shows the destination in the web view. The web view allows browsing and viewing pins but requires sign-in to save; for save-driven campaigns, app conversion is dramatically higher.
Can I link to a specific board or pin?
Yes. Any Pinterest URL works. Profile URLs (pinterest.com/yourhandle) for broad brand awareness, board URLs (pinterest.com/yourhandle/board-name) for collection-based saves, and pin URLs (pinterest.com/pin/...) for single-image campaigns. For inspiration use cases (interior design, food, fashion), board URLs out-perform profile URLs because each save grabs multiple pins.
What's the difference between this and a Pinterest Pincode?
A Pincode™ is Pinterest's own format (a circular pattern, not a QR code) and Pinterest's help centre describes it as something people scan with Pinterest Lens, the camera inside the Pinterest app. A phone camera sees nothing scannable in it. Pinterest still supports Pincodes and recommends printing the circular part at least 1.5 inches across. They are the right choice for an audience already inside Pinterest. For packaging or signage, where you cannot assume the scanner has Pinterest at all, use a standard URL QR like the one this page builds.
Why is Pinterest different from other social QRs?
Pinterest is the only major social platform built around off-platform intent. Users save pins to come back to later, often at purchase time. A save is a deliberate act of filing something away for later, which is a different and more durable signal than a like or a follow. The QR isn't driving "engagement" in the usual sense; it's driving high-intent saves that pay off months later. Measure success in saves and downstream purchases, not in scan-time follows.
Can I change which board the QR points to?
Static Pinterest QRs encode the URL permanently. For seasonal brands where boards rotate (spring decor → summer outdoor → fall harvest → winter holiday), use a dynamic QR on the $5/mo Lite plan. Repoint the destination from the dashboard each season without reprinting the packaging or lookbook. One avoided packaging reprint pays for the year.
Written by Tasnim Ahmed, Founder · Last updated
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