Logo QR Code
Free QR Code Generator with Logo — Add Your Brand
Make a QR code with logo in the middle and keep it scanning. Upload a PNG or SVG, size it with the slider, and EZQR raises error correction to Q automatically so the scanner can rebuild the modules your mark covers. No watermark on any plan.
Quick answer
A QR code with a logo places your brand mark over the centre of the pattern, where the error-correction data can reconstruct what the logo hides. To make one, enter your content, upload a PNG or SVG logo, keep it at or below 25% of the code width, set error correction to Q or H, and download a PNG, SVG, or PDF. Free, no watermark.
Your QR code will appear here
About Logo QR Codes
A QR code with logo is an ordinary QR code with your brand mark placed over the centre. It works because of Reed-Solomon error correction: every QR carries redundant copies of its own data, so a scanner can rebuild the modules your logo covers. That is the whole mechanism. Nothing about the logo is encoded — it is a picture sitting on top of a pattern that can afford to lose some of itself.
The practical question is how much it can afford to lose. Error correction level L recovers about 7% of the code, M about 15%, Q about 25%, and H about 30%. Those percentages describe the *data*, not the picture, which is why the common advice to "keep the logo under 30%" is misleading. Covering 30% of the visual area destroys far more than 30% of the recoverable data once you account for where the logo sits.
The rule that survives contact with a real print run: keep the logo at or below 25% of the code width, set error correction to Q or H, and never let it touch the three corner squares. Everything else is preference.
Walkthrough
How to Create a Logo QR Code
Enter your content
Open the generator and pick what the code should do — a URL, Wi-Fi credentials, a contact card, or any of the 50+ content types. Static codes need no account.
Upload your logo
Add a PNG or SVG. A transparent PNG or a vector SVG gives the cleanest result; a JPG with a white box around it will look like a white box. Keep the logo at or below 25% of the code width.
Raise error correction to Q or H
The logo covers modules, so the code needs spare data to rebuild them. Level Q recovers about 25%, level H about 30%. Q is the sensible default for print; H is worth the extra density on anything that will be scuffed, curved, or scanned at an angle.
Test, then export
Scan it with at least two phones — an iPhone and an Android — from about arm’s length before you commit to a print run. Then download PNG free, or SVG and print-ready PDF on the Lite plan ($5/mo) and up.
Where it works
Logo QR Code Use Cases
Business cards where the logo does the recognising and the code does the saving — pair it with a vCard QR so one scan drops you straight into the contact list.
Product packaging and labels, where an unbranded black square reads as a shipping barcode and a branded one reads as an invitation.
Restaurant table tents and menu codes — the logo tells the guest this is the restaurant’s code and not a sticker somebody slapped on the table.
Event badges, lanyards, and conference signage where several vendors’ codes sit within a metre of each other and the mark is the only way to tell them apart.
Retail shelf talkers and window decals competing with every other printed thing in the shopper’s field of view.
Marketing collateral where brand guidelines simply do not permit an unbranded black-and-white block on the page.
Wi-Fi cards for hotels and cafés — the Wi-Fi QR generator takes a logo too, and a guest is far more likely to scan a code carrying the property’s mark.
Trust-sensitive print — invoices, statements, government and healthcare forms — where a recognisable logo is the difference between a scan and a suspicion of a QR scam.
What works in practice
Logo QR Code Best Practices
Keep the logo at or below 25% of the code width, not 25% of its area. The two readings differ by roughly five times, and the area reading is what breaks codes. The logo guide has the measured limits.
Set error correction to Q or H whenever a logo is present. Level M is the generator default on most tools and it is not enough once something is sitting on the pattern. See error correction levels.
Never cover the three corner squares. Those are the finder patterns the scanner uses to locate and orient the code — lose one and there is nothing left to correct.
Use a transparent PNG or an SVG. A JPG carries a white rectangle with it, which enlarges the covered area well past what you intended.
Keep contrast high: dark modules on a light background. A logo in a pale brand colour on a light code costs you contrast in exactly the region that is already carrying the most repair burden.
Give the logo a small quiet margin so it does not blur into the surrounding modules. A one-module gap is enough and it measurably improves scan speed.
Export vector for print. A logo QR upscaled from a small PNG produces soft edges precisely where the scanner needs crisp ones — SVG or PDF instead.
Test on both platforms before printing. iOS and Android use different decoders and they do not fail at the same threshold.
If the destination might ever change, make it a [dynamic code](/qr-codes/dynamic) first. Reprinting branded collateral costs far more than the subscription.
Logo QR Code FAQ
Common questions about generating, printing, and deploying these codes.
Can you put a company logo on a QR code?
Yes — a company logo on a QR code is the standard case, and the centre is the correct place for it. The finder patterns live in three of the four corners, so the middle is the only large region that carries no positioning data. Keep it at or below 25% of the code width and raise error correction to Q or H, and the scanner rebuilds the covered modules from the redundant data.
Does adding a logo break the QR code?
Not if you stay inside the budget. Every QR carries redundant copies of its data — level Q recovers about 25% and level H about 30%. A logo destroys modules and the error correction rebuilds them. It breaks when the logo is oversized, when it covers a corner finder pattern, or when error correction was left at L or M.
How big can the logo be?
At or below 25% of the code’s width is the reliable ceiling. Be careful with the common "30% rule" — 30% of the *data* is not 30% of the *picture*. A logo covering 30% of the visual area removes far more than 30% of the recoverable data, which is why codes built to that reading fail in the field.
Is the logo actually encoded in the QR code?
No. The logo is a separate image placed on top of the finished pattern. Scanners never read it — they read around it. This is why the logo can be any shape or colour, and also why it can only ever subtract from the code rather than add to it.
Can I make a free QR code with logo?
Yes. Logo upload, colour, and dot style are free on EZQR with no account and no watermark on any plan, and PNG export is free. SVG and print-ready PDF export start on the Lite plan at $5/mo.
What file format should the logo be?
A transparent PNG or an SVG. SVG is best for print because it stays sharp at any size. Avoid JPG — it cannot hold transparency, so it brings a white rectangle that covers more of the pattern than the logo itself does.
Why does my logo QR code scan on one phone but not another?
iOS and Android use different decoders with different tolerances, so a marginal code passes on one and fails on the other. That asymmetry is the signal that the logo is too large or the error correction is too low — a code with real headroom scans on both. Fix it before printing rather than treating one platform as the exception. To check a code without hunting for a second handset, run the exported PNG through our QR code reader — a code that will not decode there is one to fix.
Can I change where the code points after printing it with my logo?
Only if you made it dynamic. A static code encodes the destination in the pattern, so the printed artwork is permanent. A dynamic QR code encodes a redirect you repoint from the dashboard, which matters most for branded print runs where reprinting is the expensive part.
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