Marketing Campaign & Promotional QR Codes
Marketers use QR codes to bridge offline and online campaigns, track print ad performance, capture leads, and create interactive brand experiences.
Why Marketing Businesses Use QR Codes
- Track ROI of print advertising with scan analytics
- Capture leads from direct mail and brochures
- Drive traffic from billboards and outdoor ads
- Create interactive product demos and experiences
- A/B test landing pages from physical media
How to Get Started
Set up campaign landing pages
Create dedicated landing pages with UTM parameters for tracking.
Generate branded QR codes
Use EZQR to create on-brand QR codes with your colors, logo, and CTA.
Deploy across channels
Add to print ads, direct mail, packaging, billboards, and event materials.
Real-World Examples
Print advertisements
Include QR codes in magazine and newspaper ads linking to campaign landing pages.
Direct mail pieces
Add QR codes to postcards and mailers linking to exclusive offers.
Product packaging
Print QR codes on packaging linking to loyalty programs and referral rewards.
Key Benefits
- Measure offline campaign performance accurately
- Reduce friction in the customer journey
- Increase conversion rates from print media
- Create memorable, interactive brand experiences
- Retarget offline audiences through digital campaigns
Frequently Asked Questions
How do I track QR code scans for campaigns?
Use dynamic QR codes with built-in analytics, or add UTM parameters to your URLs and track in Google Analytics.
What size should QR codes be on print ads?
Minimum 2 cm x 2 cm (0.8 in) for close-up scanning. For billboards and posters, size depends on expected scan distance.
Can I customize the QR code with my brand?
Yes. EZQR lets you add brand colors, your logo, and choose from multiple design patterns.
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