QR Codes for Restaurant Menus: Complete Guide
Digital menus via QR codes save printing costs and let you update prices and dishes instantly. Here is how to set them up the right way.
Why restaurants use QR code menus
QR code menus let customers scan a code on their table to view the menu on their phone. This eliminates the need for physical menus, reduces printing costs, and makes it easy to update prices, add seasonal dishes, or remove sold-out items. After the pandemic accelerated adoption, QR menus have become standard in the restaurant industry.
Static vs dynamic: which is better for menus?
For menus, dynamic QR codes are the better choice. Menus change — prices update, seasonal items rotate, and dishes sell out. With a dynamic code, you can update the menu URL without reprinting table tents or stickers. A static code would require reprinting every time you change the menu link.
Tips
- Use a dynamic QR code so you can swap the menu URL anytime
- Even if you only have one menu, dynamic codes give you scan analytics
How to set up QR code menus
First, create or host your digital menu. This can be a PDF, a webpage, or a dedicated menu platform. Then, generate a dynamic QR code pointing to that menu URL. Customize the QR code with your restaurant branding. Print and place the codes on table tents, table stickers, or at the counter.
Design and placement tips
Print QR codes at least 3 cm x 3 cm. Use high contrast — dark code on light background. Add a clear call-to-action like "Scan for Menu." Place codes where customers naturally look — the center of each table, at eye level on walls, or on the counter for takeout. Laminate paper codes or use durable stickers.
Tips
- Test the code in the actual lighting conditions of your restaurant
- Consider adding a small URL below the code for customers who prefer typing
- Use branded colors but maintain enough contrast for scanning
Tracking and optimization
With dynamic QR codes and analytics, you can see how many customers scan your menu each day, peak scanning times, and which devices they use. This data helps you optimize menu placement and understand customer behavior.
Frequently Asked Questions
How much does a QR code menu cost?
The QR code itself can be free (static) or included in an affordable plan (dynamic). You also need a hosted menu — a simple PDF or webpage works.
What if a customer cannot scan the QR code?
Always keep a few physical menus available as backup. You can also print the menu URL as text below the QR code.
Can I track how many people scan the menu?
Yes, if you use a dynamic QR code with analytics. You can see total scans, time of day, and device types.
How often can I change the menu URL?
With a dynamic QR code, you can change the destination URL as often as you like — daily specials, seasonal menus, or permanent updates.
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