How to Track QR Code Scans with Analytics
Printing QR codes without tracking is like running ads without analytics. Here is how to measure what actually gets scanned.
Why track QR code scans?
Tracking QR code scans tells you whether your codes are actually being used. Without analytics, you are guessing. With tracking, you can measure campaign effectiveness, compare locations, identify peak scanning times, and make data-driven decisions about where to place codes and what content to link to.
What data can you track?
QR code analytics typically include: total scan count, unique vs repeat scans, geographic location (city and country), device type (iOS vs Android), browser type, date and time of each scan, and referrer data. This gives you a complete picture of who is scanning, when, and where.
Tips
- Geographic data is approximate — based on IP address, not GPS
- Unique scan counts help you understand actual reach vs repeat scans
How to set up scan tracking
Scan tracking requires dynamic QR codes, not static ones. Create a dynamic QR code, and every scan is automatically logged as it passes through the redirect server. Most platforms provide a dashboard where you can view analytics for each code individually or across all codes.
Using analytics to improve campaigns
Compare scan rates across different QR code placements to find the best locations. Track scans over time to see if campaigns are gaining or losing traction. Use geographic data to understand your audience. A/B test different QR code designs to see which get scanned more.
Tips
- Create separate QR codes for each placement to compare performance
- Check analytics weekly to catch trends early
- Export data as CSV for deeper analysis in spreadsheets
Static codes and UTM parameters
If you only use static QR codes, you can still get basic tracking by appending UTM parameters to your URL. This lets Google Analytics or similar tools track traffic from the QR code. However, you will not get device type, geographic data, or scan counts directly — only website visits.
Frequently Asked Questions
Can I track static QR codes?
Not directly. Static codes do not pass through a tracking server. You can use UTM parameters on the URL for basic website analytics, but you will not get scan-level data.
Is scan tracking included in free plans?
It depends on the platform. On EZQR, scan analytics are available on the Starter plan ($4.90/mo) and above.
How accurate is geographic tracking?
Geographic data is based on IP address geolocation, which is accurate to the city level in most cases. It is not GPS-level precision.
Can I see who scanned my QR code?
QR code analytics show anonymous data — device type, location, and time. They do not identify individual users or collect personal information.
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