How to Add a Logo to Your QR Code Without Breaking It
A branded QR code with your logo looks more professional and gets scanned more. But do it wrong, and the code will not work. Here is how to do it right.
Why add a logo to your QR code?
A QR code with a logo looks more professional, builds brand recognition, and creates trust. Studies suggest branded QR codes get scanned more often because people recognize and trust the brand. It also makes the code stand out visually among plain black-and-white codes.
How error correction makes logos possible
QR codes have built-in error correction — redundant data that allows the code to be read even if parts are damaged or obscured. A logo placed in the center effectively obscures part of the code. Higher error correction levels can tolerate more obscuration. Level H (highest) can recover up to 30% of the data, making it the best choice for logos.
Tips
- Level L recovers 7%, M recovers 15%, Q recovers 25%, H recovers 30%
- Most QR generators automatically increase error correction when you add a logo
Step-by-step: adding a logo
First, create your QR code and select the option to add a logo. Upload a square image (PNG with transparent background works best). The generator places it in the center and adjusts error correction. Preview the code and test it by scanning. If it does not scan, reduce the logo size.
Logo size and format guidelines
Keep the logo within 20-25% of the total QR code area. A logo that is too large will obscure too many modules and break the code. Use a simple, recognizable logo — detailed logos become unreadable at small sizes. PNG with a transparent background provides the cleanest look. SVG logos give the best quality.
Tips
- Maximum logo coverage: 25% of the QR code area with H-level error correction
- Simple logos with solid colors work better than detailed gradients
- Add a small white margin around the logo for clarity
Testing your branded QR code
Always test the final QR code on multiple devices and in the intended viewing conditions. Scan from the expected distance, in different lighting, and on both iPhone and Android. If it fails to scan, reduce the logo size or simplify it. A code that looks good but does not scan is worthless.
Frequently Asked Questions
Will adding a logo break my QR code?
Not if done correctly. Keep the logo under 25% of the QR code area and use high error correction. Always test after adding a logo.
What image format should my logo be?
PNG with a transparent background is ideal. SVG works best for vector logos. Avoid low-resolution JPEGs.
Can I add a logo to a free QR code?
Yes. EZQR supports logo embedding on all plans, including free.
Does a logo affect QR code scannability?
It can, if the logo is too large. The error correction mechanism compensates, but there is a limit. Keep logos at 20-25% of the code area maximum.
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